Serial Cut

Serial Cut™ is a Spanish design studio established in Madrid in 1999 (20 years so far!) that focuses on art direction for international advertising projects making bold imagery and animation, using real tactile sets or CG, embracing a contemporary vision where pop culture and surrealism are encompassed.

In 2012 their 320-page book "ExtraBold." used Augmented Reality. In 2019 the studio published "Purely Iconic", a massive 544-page compendium with 9 covers to choose from, showcasing the 9 characters of the 15" Film for celebrating these 20 years of creativity.

The studio works alongside an ever-growing team of professionals who specialize in different areas such as CG, photography or motion graphics

Featured Projects: Adobe, Nike, Google, Converse, Diesel, Toyota, IKEA, MTV, Givenchy, Sonos, Lego, Fenty, Oreo, HSBC, Playstation, IBM, Absolut, LG, ING, WIRED, Ray-Ban, Facebook, Samsung